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Better Keywords Allow For Larger Location Targeting

Today while I was recording this week’s Paid Search Podcast episode with Chris, I came up with a new AdWords motto, better keywords allow for larger location targeting.  The theory behind this saying...

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Target It or Block It, Rothman PPC’s Approach to Keywords

Our approach to keywords here at Rothman PPC has created some incredible results for our clients. This strategy is one of our big secrets to success with AdWords. So we decided it deserves an article...

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Nixing Ambiguity: How To Implement Crystal-Clear Traffic Filtering

If you’ve been around AdWords for a while, you are probably familiar with the concept of adding negative keywords – the power you have to optimize your keyword targeting based on eliminating bad...

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How to Generate Quality Keywords For Your AdWords Campaign

So you’re considering launching your first AdWords campaign, or you are perhaps just getting started with AdWords. How do you come up with quality keywords for your search campaigns? Let’s start with...

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Focusing More On Ad Group Structure

Check out these stats from Optmyzr’s analysis on one of my accounts. Only 10% of keywords are leading to conversions, and only 14% of keywords have clicks. One bad habit I’m trying to get away from is...

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A Soft Skill The Biggest AdWords Winners Have

Today we had a long call with an accident lawyer client of ours.  Their intake specialist had put together a spreadsheet that listed out all the AdWords leads they had received over the last few...

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Why You Should Target Small Moving Jobs With Google Ads

If you’re a typical moving company, you are thrilled to receive big moving jobs. Your business thrives on long distance movers, large homes, big offices, etc. With these types of moves, you gain more...

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Ad Groups Are Like Buckets

Chris and I had an interesting conversation on episode 140 of the Paid Search Podcast last week.  The discussion was about ad groups and keywords, and during the episode I shared my mindset on ad...

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There Are Three Types Of Keywords In Google Ads And Their Colors

When I look up the word beautiful in my dictionary, it just says “see simple.” My affinity for simplicity is beyond verbalizing, so I’ll leave it there, just know that I love to make things as simple...

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Focus On Search User Intent To Get Personal Injury Clients From Google Ads

Sometimes the day’s results on PPC suck, until they don’t. Today one of my personal injury clients was having a rough day. We were spending money (lots of money) on Google Ads, getting clicks from the...

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